Definitions

Moore’s law is the observation that the number of transistors on a microchip doubles about every two years, while the cost of computers is halved. It also suggests that the growth of microprocessors is exponential. Moore’s law was named after […]

The alignment problem is a challenge of ensuring that artificial intelligence systems, especially those that are powerful and general-purpose, act in accordance with human values and intentions. It is a multidisciplinary field that involves computer science, ethics, psychology, and law. […]

Deepfakes are a type of synthetic media where a person’s image or video is swapped with another person’s likeness. This is achieved through deep learning techniques, hence the name “deepfakes”, which is a portmanteau of “deep learning” and “fake”.   Deepfakes […]

Attribution Models are frameworks or approaches used in marketing and analytics to allocate credit or value to numerous touchpoints or marketing channels that contribute to a desired outcome, such as a conversion, sale, or other quantifiable action. They determine how […]

Hyper-Personalization through AI is a cutting-edge approach to marketing and customer experience that harnesses the power of artificial intelligence to serve individual users. It uses customer information to tailor content, products, and services to a customer’s wants and preferences. The […]

Virtual Reality (VR) is a technology that involves the use of computer modeling and simulation to create an artificial three-dimensional (3-D) visual or another sensory environment. It allows a person to interact with this environment in a seemingly real or […]

Augmented reality (AR) is a technology that combines the real world and computer-generated content, such as images, sounds, or other information. AR can enhance one’s perception of the environment and provide interactive and immersive experiences. AR can be used for […]

A bot is a software application that is programmed to do certain tasks automatically, without human intervention. Bots can be useful or harmful, depending on their purpose and design. Some examples of bots are: Web crawlers: Bots that scan and […]

Digital Out-Of-Home (DOOH) is a form of media that falls under the umbrella of outdoor or out-of-home (OOH) advertising. It involves the use of digital media for promotional purposes in public spaces. DOOH allows brands to connect with consumers as […]

Ad verification services in Real-Time Bidding (RTB) are used to ensure the quality and appropriateness of ad placements. These services play a crucial role in maintaining brand safety, preventing malware, and avoiding other types of ad scams that could interfere […]

Bid forecasting in Real-Time Bidding (RTB) is a predictive process that aims to estimate the probabilistic distribution density with respect to the market price given an ad auction information. This information is typically represented by a high-dimensional feature vector. The […]

Frequency capping in Real-Time Bidding (RTB) is a method that limits the number of times a user sees an ad from a given entity (such as a campaign, creative, line item, and so on) within a designated time period. This […]

In programmatic advertising, native spend refers to the amount of money spent on native advertising campaigns. Native advertising is a form of paid media that matches the form and function of the platform on which it appears. It is designed […]

In programmatic advertising, native advertising is a form of paid advertising that matches the form and function of the platform on which it appears. It is designed to blend in with the surrounding content and provide a seamless user experience. […]

Programmatic Guaranteed (PG) in Real-Time Bidding (RTB) is a method of programmatic advertising where an advertiser and a publisher agree on a fixed number of impressions that the buyer has committed to purchasing. The Cost Per Mille (CPM), ad sizes, […]

Programmatic Direct is a method of programmatic advertising that involves a direct deal between an advertiser and a publisher, without involving exchange parties. In Programmatic Direct, advertisers approach publishers directly to buy ad space.  Here’s how it works:  Direct programmatic […]

Private Marketplaces (PMPs) in Real-Time Bidding (RTB) are customized, invitation-only RTB marketplaces where premium publishers make their inventory and audiences available to a select group of buyers. Unlike the open exchange, at auction the buyer knows which site/s the ad […]

Header Bidding, also referred to as “pre-bidding” or “advanced bidding”, is a programmatic advertising technique in Real-Time Bidding (RTB) which allows publishers to put their available ad space impressions (also referred to as “ad inventory”) up for auction across multiple […]

Real-Time Bidding (RTB) is a form of programmatic advertising that allows for the buying and selling of digital ads in real time. When users visit a website or mobile app, a real-time auction is conducted where advertisers bid and compete […]

In programmatic advertising, an ad exchange is an online marketplace where advertisers, agencies, demand-side platforms, publishers, and supply-side platforms can bid on advertising inventory from various publishers using RTB. Advertisers determine the price by participating in the bidding process. Additionally, […]

In programmatic advertising, an Ad Exchange is a digital marketplace that enables advertisers and publishers to buy and sell ad inventory programmatically in real-time. Ad exchanges allow advertisers to bid on targeted ads shown to specific publishers and users, evaluating […]

In programmatic advertising, a Demand-Side Platform (DSP) is a software used by advertisers to purchase ad inventory programmatically across the web, mobile, apps, video, and social media within advertiser-defined parameters. It allows advertisers to easily manage their campaigns and maximize […]

In programmatic advertising, a Supply-Side Platform (SSP) is a software used by digital publishers to sell ad inventory programmatically to advertisers. It allows publishers to easily manage their inventory and maximize their earnings by connecting them with multiple demand-side platforms […]

Programmatic advertising is the automated process of purchasing digital ad inventory across the web, mobile, apps, video, and social media within advertiser-defined parameters. It uses machine learning algorithms to deliver the most effective ads to audiences based on a variety […]

Artificial neural networks (ANNs) are composed of interconnected layers of software-based calculators known as “neurons”. These networks can absorb vast amounts of input data and process that data through multiple layers that extract and learn the data’s features. Share this… […]

Application programming interface (API) is a way to programmatically access (usually external) models, data sets, or other pieces of software. Share this… FacebookGoogle Twitter Linkedin Pinterest Email

A digital footprint refers to the trail of data that a person leaves behind when using the internet. This includes websites visited, emails sent, and information submitted online. A digital footprint can be used to track a person’s online activities […]

In programmatic advertising, ACOS (Advertising Cost of Sales) is a metric used to measure Amazon pay-per-click (PPC) advertising campaigns. It compares the amount spent on PPC campaigns to the amount earned and helps determine if your brand generated campaigns that […]

Measures how much revenue you generate for every dollar spent on advertising. It is calculated by dividing revenue generated from ads by the cost of those ads.  Share this… FacebookGoogle Twitter Linkedin Pinterest Email

Measures how many pages users view on average during each website session.  Share this… FacebookGoogle Twitter Linkedin Pinterest Email

Measures how many times users visit your website within a specific period.  Share this… FacebookGoogle Twitter Linkedin Pinterest Email

Measures how often people leave your website after viewing only one page. A high bounce rate can indicate that your landing page or website content needs improvement. Share this… FacebookGoogle Twitter Linkedin Pinterest Email

Measures how often people click on your ads after seeing them. It is calculated by dividing the number of clicks an ad receives by the number of times it is shown (impressions). Share this… FacebookGoogle Twitter Linkedin Pinterest Email

Measures the cost of acquiring a new customer over a specific period. It is calculated by dividing the total cost of your campaign by the number of new customers acquired over that period. Share this… FacebookGoogle Twitter Linkedin Pinterest Email

Measures the cost of acquiring a new customer. It is calculated by dividing the total cost of your campaign by the number of new customers acquired. Share this… FacebookGoogle Twitter Linkedin Pinterest Email

This is the core conversion metric that measures how many people completed your target action. It is calculated by dividing the total conversions by the total visitors from your ad or campaign. Share this… FacebookGoogle Twitter Linkedin Pinterest Email

Conversion metrics are essential to track the performance of your advertising campaigns. They help you determine whether your audience is taking a particular action, how much those actions are costing, the overall return on investment (ROI) for your efforts, and […]

The cookie apocalypse is essentially the demise of the third-party cookie. Cookie restrictions and bans have gone through various stages. First, consumers were allowed to opt-in to cookies instead of having them mandatorily imposed on them. Apple’s Safari and Mozilla’s […]

The cookie apocalypse is not an actual global catastrophe but rather a metaphorical description of the challenges faced by online advertisers and marketers due to several developments: Privacy Regulations: Various privacy regulations, such as the General Data Protection Regulation (GDPR) […]

The cookie apocalypse refers to the deprecation of third-party cookies (3PCs) by major web browsers such as Safari, Firefox, and Chrome. Third-party cookies are used to track users across multiple domains and are often used for advertising purposes. The deprecation […]

A third-party cookie is a small data packet that is created by a domain other than the one you are currently visiting. These cookies are often used for tracking and advertising purposes across multiple websites. Third-party cookies can be used […]

The term second-party cookie is not commonly used in the industry. It is not a cookie type, but rather a data-sharing agreement between two parties. Second-party data is collected by one company and shared with another company for mutual benefit. […]

A first-party cookie is a small data packet that your web browser generates and exchanges with a dedicated web server. It is directly stored by the website (or domain) you visit. These cookies allow website owners to collect analytics data, […]

Contextual advertising uses various factors to determine which content is most relevant to users when placing an ad. It targets potential customers by relying on context such as the content of a webpage, location or weather. Machine learning can apply […]

Cognitive advertising is a form of marketing that relies on AI and consumer behavior to create a personalized relationship with the customer that can increase engagement and ROI. Through a series of interactions with an advertisement, aided by AI and […]

The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect […]

Computer vision is a field of artificial intelligence (AI) that enables computers and systems to derive meaningful information from digital images, videos, and other visual inputs. It is a subset of AI that focuses on building and using digital systems […]

Facial analysis is a subset of artificial intelligence (AI) that uses machine learning algorithms to analyze human faces and determine attributes such as age, gender, facial expressions, level of engagement, and even disease diagnosis. Facial analysis works by comparing the […]

Graphics processing units (GPUs) are computer chips that were originally developed for producing computer graphics (such as for video games) and are also useful for deep learning applications. In contrast, traditional machine learning and other analyses usually run on central […]